When you start building your website, you want to make sure it includes the basics of a website: What every business website should contain to invite customers, provide them with information, allow them to contact you, and engage them in meaningful conversations that lead to sales.
Make sure you have these essential website elements in place and consider updating your site to include any that you are missing.
Basic Elements of a Website
Here’s an overview of the must-have features and elements that should be on your website, regardless of the industry and clients you serve.
1. Standard company information
Consumers need to know guatemala mobile database some basic information about your company. These basic information may include:
- address/location
- Opening hours
- A description of what your company is and what it offers
- Contact information
Some of this information can be placed in the footer, while others can be scattered throughout the site.
2. Simple navigation
Your site should be easy to navigate. This means that your site should not have pages buried so deep that they require multiple clicks to get to.
When designing your site united kingdom cell number navigation, try not to embed menu items within other menu items so that you don’t have to expand one category into another. Evaluate your site navigation to see if it can be simplified brian cramer algemeen directeur, orthopedisch ziekenhuis van wisconsin and important pages moved to the top so people can find what they’re looking for.
3. High-quality photographs and visual effects
Photos help bring a website united kingdom cell number to life and make it more understandable. Plus, good visuals can convey information at a glance.
When designing your website, consider whether you can include the following elements to help make your site interesting.
- Photos
- Graphics
- Diagrams
- Data representations
- Video
- Customer posts on social media
4. Fast loading time
You can spend thousands of dollars on a website that looks great, but no one will ever visit it because you haven’t taken the time to work on the backend technology to make it run fast.
Many businesses start with a free template from one of the major DIY website builders like WordPress, Squarespace, or Wix. The problem is that these free templates are often not optimized for speed. They contain unnecessary extra code that can slow down the site. In other cases, users inadvertently add plugins that slow down the site, not realizing that there are better solutions for their needs.
5. Social proof
Unless you are a startup and don’t have any customers yet, you should include social proof on your website. Social proof includes testimonials, reviews, and case studies from real people who have used your products and services and can share their experiences. This shows that other people who have experienced the same things as your customers have found success with your products and services.