Ready to capitalize on the growing voice search optimization trend? These tips and tactics will help you update your content.
Voice search is constantly changing and adapting. That makes it a moving target for marketers looking to optimize their content for voice search. You want to stay on top of the latest technologies and trends, but voice-activated devices are a bit of a moving target. Find out what you need to know about voice search optimization and how consumers are using this tool to find information.
What is voice search?
Before we dive into how to optimize voice search, let’s get a better understanding of what it is.
Today, consumers can ask questions verbally and receive verbal answers from their personal assistants. This could be a smartphone or a home device, such as Amazon products with Alexa.
Instead of typing queries that may use abbreviations, acronyms, or other tricks to make the question easier to type, the user uses natural language, as if asking a question to a friend. These tools use natural language processing and automatic speech recognition to understand the question and return results.
When using a smartphone or device with a screen, voice search results may be accompanied by written text and links for more information.
Why Voice Search Matters
Voice search assistants are becoming part of everyday life for everyday people. And they’re not just using them to get information. They’re adding items to their carts, making purchases, and setting reminders to renew their subscriptions. So no matter what products or services you sell, winning the voice search optimization game could mean more sales.
Voice search is important not only because people use it to make purchases. It’s also important because 62% of Americans use these devices . It helps them answer questions, entertain their kids, find new music or podcasts, and more. While not all users perform voice searches often, most do. Research shows that 50% of consumers use voice search every day.
While the most popular queries are related to weather and “near me,” users are learning about the wide range of capabilities voice search offers, allowing it to have a greater impact on your business.