Think the impact of website speed isn’t that important? Think again. Here’s how page speed affects user experience and SEO.
Today’s consumers are accustomed to incredible speed, and website speed is critical. Information and answers to questions are just a click away. And if your site doesn’t have it, they’ll leave and go elsewhere because the reality is they can find it in many other places. It doesn’t matter if your site is the best source of information or the most comprehensive source if your site is slow by today’s standards.
Page speed has a huge impact on both user experience and SEO. Learn more about these implications and why your site’s page speed should be something you should be focusing on right now.
What is page speed?
Page speed is the speed at honduras mobile database which your web page loads. Page speed is affected by many factors, such as your site’s host, page size, and how photos are handled.
When evaluating page speed, tools and search engines evaluate both the mobile and desktop versions of your site. Speed is determined by how long it takes for a page to fully display content to the user. Experts measure it in seconds.
Measuring page speed is a brian cotter algemeen directeur bit tricky because it is a matrix of metrics. These include:
- Time to First Byte (TTFB): Measures how long it takes for a page to start loading.
- First Contentful Paint (FCP): The time it takes for a user to see an element, such as an image or headline.
- Load time: The time it takes for the page to completely load with all its content.
Page Speed and SEO
Search engines have repeatedly emphasized the importance of page loading speed for both mobile and desktop users. So, the faster your site loads compared to your competitors, the higher it will rank.
The reason search united kingdom cell number engines care about page speed is because of another point in this article: user experience. Search engines want users to enjoy the links they link to so that they come back for answers to their queries.
Web pages that take longer than three seconds to load are three times more likely to bounce than sites that load in less than three seconds.
Page speed directly impacts these SEO related factors.
1. Bounce rate
The higher your bounce rate, the lower search engines will rank you because it tells you how well you are meeting customer needs. Website users bounce when they visit a web page, it takes too long to load, or they are not satisfied with the results and they click the back button or close the browser window to leave.
As your bounce rate increases, you may notice a direct correlation with a decrease in search rankings. Slow sites often result in decreased traffic due to poor engagement and conversion.
2. Optimization for mobile devices
Mobile devices account for 58.67 percent of all global website traffic . This figure has been steadily increasing since 2015, when they accounted for only 31 percent of global traffic. Now that mobile devices are the majority, more attention is being paid to creating a good experience for these users.
Additionally, mobile site visitors have limited computing power and bandwidth, meaning they need a fast and smooth experience.
Google said it uses mobile-first indexing as a metric, further incentivizing companies to improve speed to reach the nearly 60% of website visitors who come from mobile devices.