Broken links, missing meta tags, 404 errors – all of these issues will lower your site’s SEO ranking. Search engines want to see sites with an outstanding experience that they refer their customers to so they know your site is serving customers effectively.
Run site diagnostics to identify these errors to quickly improve your rankings. Make sure all pages have meta descriptions and all photos have alt text. Fix 404 errors with redirects that direct users to relevant content.
Step 5: Review your linking strategy
Internal and external links help establish connections between your content and other great content. When you link related pages on your site, you help users navigate your content and help spread your link equity throughout your site.
Quality external links can provide credibility to your content. However, you can’t just post links without a careful strategy. You need to be relevant, use anchor text related to your main keywords, and manage links to avoid broken links.
Step 6: Evaluate Organic Search Traffic
You won’t know how effective your site is until you compare it to industry standards. Look at your site’s organic traffic to see how well your SEO efforts are paying off. Then compare it to your top competitors to see where you stand and how much work you have to do to get more traffic in your industry.
During this process, you will see the tactics that are working for your competitors and be able to compare strategies.
Step 7: Find Keyword and Backlinks
During the audit, you may discover keywords that you haven’t used but are “low hanging fruit” for maximizing your site’s organic traffic. Perform a venezuela mobile database keyword gap analysis using SEO tools. Review the backlink opportunities in your SEO tool and start working with these organizations to gain additional valuable backlinks.
Step 8: Monitor your keyword rankings
As algorithms change and your competitors release new content, your search engine rankings will change. You should continually monitor your keyword rankings to determine your current performance and how to brian kruis president en ceo adapt to these changes. Monitor your rankings over time to see if there is a decline before you lose the keyword entirely.
Monitoring keyword rankings will also provide you with useful information that will help you update your strategy and improve the overall performance of your site.
Why SEO Audits Are Important
Adding another to-do item to your busy schedule is never appealing. But with an SEO united kingdom cell number audit, you can reap the following benefits.
- Know your content gaps: Content planning can be clear and simple, or it can feel like a long drawn-out process where you’re just not sure what to write about or what your audience cares about. An SEO audit can show you your content gaps and give you content ideas for the months ahead.
- Know the health of your site: If you audit regularly, you will have benchmarks to compare your site to. You will be able to see how you have improved your site or where you still need to improve it to start ranking better.
- Know what you’re comparing to: Stay ahead of your competitors by regularly analyzing how you stack up in your industry and addressing gaps to become the best of the best.
- Focused SEO Efforts: Many companies spend a lot of time and effort on SEO, planning content and analyzing keywords. But without frequent audits, you won’t be able to focus these efforts.
Getting Started with SEO Audit
If you have never conducted an SEO audit and do not know where to start, or are not seeing good results from your current SEO audit strategy, contact the experts at New Light Digital. We have helped many brands improve their online presence and drive more organic traffic to their sites through strategic changes and ongoing analysis. Schedule a free consultation now to receive a free audit and an explanation of what you should do.