To get found locally, follow these 10 local SEO tips. Get more customers and grow your business.
Any type of business needs a strong online presence to be successful. Customers search for information online, even if they plan to visit a physical location near them to get the products and services they are interested in. That is why these local SEO tips are indispensable.
By using local SEO, businesses can appear in relevant search results in their area to drive traffic to their store. Small businesses looking to be found and grow their business should consider these SEO steps to stand out and get more organic traffic both online and in stores.
Local SEO Tips for Small Businesses
Reading through these tips may make you feel overwhelmed. Relax and take it easy. You don’t have to do all of these at once. Pick one per week to achieve a better online presence by the end of the year, or hire an expert to help ease the burden of driving local traffic.
1. Set up Google My Business
If your business is already listed on Google Maps, you will need to claim it. Otherwise, you el salvador mobile database can set it up on Google using a Google My Business listing. Here, you can list your business hours, contact information, special offers, updates, and more. For best results, try to make your profile as complete as possible. Including photos and evidence of your business will help validate it for potential customers considering their options.
2. Evaluate your site’s use of local keywords
First of all, your business brian cree ceo address should be listed on your website. Ideally, it should be in the footer so that it can be found on every page. This address should match your Google My Business address so that search engines can easily link the information.
Now find natural ways to reflect your location on your site. For example, your page title could be “Chicago-Style Pizza in Fort Lauderdale.” Or “10 Roof Repair Tips in Boise, Idaho.” This will help your site display long-tail keywords that are specific to your area.
Don’t overdo it, though. Some united kingdom cell number companies use their city name on every page in multiple places. This is the equivalent of keyword stuffing, and you should avoid it.
3. Write quality content related to your community
Lawyers in a particular city know the laws and regulations like no one else. Accounting firms in rural areas are skilled at helping farmers navigate difficult financial situations. Now you need to demonstrate this in your content.
Target your content to both your audience and your region. For example, a roofing company wouldn’t write in Fort Lauderdale about how winter weather affects roofing materials because they know that content would only be relevant to customers further north.