Here are the 5 best marketing automation platforms for small businesses. Learn how to get the most bang for your buck.
Take your marketing to the next level with marketing automation platforms. While this means you’ll have to pay for yet another piece of software, it can eliminate some of the manual work you currently do, so your staff can spend more time on strategy and less time on other tasks.
The best marketing automation platforms on the market may be too complex or expensive for small businesses. Instead of just using a platform you’ve heard a lot about, check out this list of the best marketing automation platforms designed specifically for small businesses.
Best Marketing Automation Platforms for Small Businesses
Learn about the best tools to argentina mobile database automate your marketing efforts and reach customers at the right moment, when they’re ready to learn or buy from you.
1. HubSpot
You’ll see HubSpot on almost every list of top marketing automation systems, and for good reason. HubSpot isn’t just good at creating intuitive technology, it actually wrote the book on inbound marketing and continues to innovate around the buyer’s journey to help companies connect more deeply with their customers.
While you’re evaluating platforms, here’s an overview of the key features that make HubSpot a great solution for small businesses.
- Email automation: Send the right emails at the right time to expand your brian cruver oprichter en ceo audience reach and manage your content strategy. If you use HubSpot for email marketing and website hosting, you can send emails based on website interactions and reach customers at key moments when they’re most likely to respond.
- List Segmentation: Train HubSpot on what a highly qualified lead looks united kingdom cell number like and enjoy automated segmentation. Engage with leads based on their likelihood of conversion or level of interest to avoid overselling to those still exploring their options.
- Lead Management: Track all interactions with leads without having to log in and make profile changes. Automated lead management allows sales and marketing teams to engage with customers as and when they need to, while automatically tracking those interactions.
Pros
- A popular platform with a lot of available resources and certified professionals ready to help you create an account.
- Ability to add services as your business grows, including customer service tools and a sales center
- Using different tools in a package allows you to save money on purchasing multiple products.